Hey everyone. I wanted to get some threads going on some of the plays that could potentially turn out pretty big for earnings this week. One of the big boys for this earnings week is Apple (AAPL) on 01/27/2022 in after hours.
Apple’s last two earnings to me are very telling due to the correlation of the stages of the pandemic. The Covid boom is at an end, and because of that Apple only met expectations on their last earnings with a slight miss on revenue. In comparison to their previous earnings, that’s a pretty lackluster performance. And I can’t really come up with a reason why this earnings report should be any better.
When it comes to any retail company, Google Trends is one of my favorite tools to utilize to look at how said companies and products are being viewed over time. And as I assumed, searches for Apple and their products can fallen steadily over the last few months.
Apple in their last earnings spoke of all their newest products in development and releasing soon, but they are just as prone to the chip shortage as other companies are that is still ongoing. I expect sales to be down due to issues with manufacturing delays. Their Apple Watch sales apparently have been terrible, and I’m now curious what other products they’ve been having issues with.
As we all know, Apple has a huge bearing on SPY. Even if Apple reports earnings above consenus, I still don’t think it’s really going to help them much in these times of uncertainty in the market, and possibly just add to the slow bleed of SPY even more.
Apple looks like it has a decent line of support around $137 - $138, so I’m looking for it to come down and test that area here soon. Whether is bounces or breaks through is going to the the interesting thing to watch for.
Personally, I absolutely hate Apple products. Their following is almost borderline cult-ish to me (the run up on the Apple car news was absurd), and I find their products boring so my opinion of them will always be more negative than positive. I’m probably going to be looking at the $130 puts for Apple on their earnings.
This is not financial advise. Please do your own research. Any counter arguments, or additional info, to this post is much appreciated.