Ticker: $EXPR
Any thoughts would be amazing, please tear this apart as I don’t know what I’m doing and stand on the shoulders of the giants with real knowledge here.
This is a play inspired by the recent earnings debacles for $JWN and $GPS. $EXPR has seen it’s 20EMA fall below the 50EMA and the 200EMA over the past 2 months. This leads us to current earnings on Dec 2, where we are trending is similar to the past 2 dates which both resulted in a drop in stock price even when outperforming price targets.
Express are currently launching a program to try to capitalize off of “influencers” in the hopes of fueling a billion-dollar ecommerce transformation.
https://finance.yahoo.com/news/express-launches-first-kind-community-180000816.html
They have expressed the need to win back customers, and have launched a pilot program for “boutique” style smaller locations with curated selections.
Their CFO recently left after 22 years to join 99 Cents Only Stores, a company with a much smaller profile and footprint.
Supply chain issues and labor shortages this past year in conjunction with an expected 0.02 for this quarter lead me to believe they will not be able to meet expectations and follow their retail cousins in falling off the face of the earth. However, while $EXPR is generally associated with meme stocks and has obviously seen that volatility raise their profile among traders this year, I don’t believe their clientele base is as strong as it once was and that there are other big ecommerce players farther along in the game of social media engagement and brand marketing.
I’m looking at 12/17 $4.50p, $4p currently, I’m going to monitor this coming week to see if the price drops as the stock might trend upwards before the date as it has the past two earnings. Currently OI is heavily favored towards calls but I’m thinking that might be a case of leaps bought ITM earlier this year.
