What makes a stock have long term value?

So pretty dumb question, but how do you guys determine what stocks to go for? I’m specifically wanting to look into the wheel strategy once my account is at a good level for it and I’m having trouble deciding where I would start. Personally I feel like most stocks are good over long term (not including things we’ve seen heavily pandemic inflated such as PTOM or ZM) which makes it difficult to pick a specific one.

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I usually look at the company, past performance, and where I see the company in a few years.
For just starting out F (ford) might be a good option or example, I think we can say with some certainty Ford will continue to be in business and have some level of success over the next 10 years.

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